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AI-Powered Sports Betting Assistant
Sports betting assistant that recommends high-likelihood picks to increase user winnings.
UI Design
UX Research
Design Systems
Frontend Dev
My Responsibilities
Working closely with the founder and key stakeholders, I designed the app MVP and subsequent re-launched version. To accomplish this, we dove into the psychology of sports betting and extracted key findings across multiple sports books, betting apps, and Edge Sports’ initial proof-of-concept Discord channel.
Project Impact
The initial app launched and grew to over 4,000 monthly recurring users. Along the way, features were added to improve the user experience and increase session time, including Player Trends and Hot Streaks. In Spring 2025, I designed a complete app re-launch introducing Moments - a more digestible way to scan recommended bets. The re-launch will hit the App Store in late Summer 2025.
Research
The app founder developed a series of AI algorithms across five major sports (NBA, NFL, MLB, NCAAF, NCAAB) to recommend low-risk, high-probability sports picks with 65+ accuracy and a net-positive ROI.
Competitive benchmarking was conducted across major sports-betting apps to identify common features such as the UI to display upcoming matches and betting odds. Collaboration with Edge Sport’s founder led us to the introduction of “Moments” - key highlights used within the app and curated for specific bet types like pre-game bets, live bets, player props, and trends.
Design
The creative direction relied on a constant feedback loop between users, co-founders, and other design experts who advised the project. For the “Moments” update, EdgeSports hired a new CTO to spearhead the new app’s functionalities. With its growing fanbase, Edge Sports was able to partner with other companies in the sports betting industry, accessing knowledge and guidance from experts in app gamification and sports betting psychology. An initial basic prototype was presented to me, as well as a reworked color palette that I evolved into a new design system that accommodated all key components within the app.
Collection 1) Samples of the initial wireframe for the relaunched “Moments” update.
Collection 2) Samples of the finalized high-fidelity designs. Featured are the Pre-Game Moments, Trend Moments, and Live Moments.
I took the initial prototype and new color palette and designed a refreshed interface with Moments at the core of each main page. With the consistent design theme across the app’s array of Moment types, an easily recognizable pattern formed for users to absorb, process, and make key betting decisions based on the app’s AI-curated sports picks.
Summary
I was able to explore user research deeply in this project by diving into the psychology of sports betting, gamification, and user engagement patterns. The app has evolved drastically since its initial launch and its founders are constantly establishing connections within the industry that will give the platform resources to carry and accelerate its rising audience. With the Summer 2025 “Moments” update approaching closely, along with the expansion to even more major sports and AI tools available, Edge Sports is in an exciting and highly-anticipated stage of growth and development.
Let’s Work Together
Ready to bring your next project to life? I'd love to hear about your ideas and discuss how we can collaborate to create exceptional user experiences for your audience.
Contact Information
dylan.woopig@gmail.com
Location
Denver, CO
Response Time
Within 48 hours
Connect with me on:
Built in Figma Sites
Connect with me on:
Home
Portfolio
Back to Case Studies
AI-Powered Sports Betting Assistant
Sports betting assistant that recommends high-likelihood picks to increase user winnings.
UI Design
UX Research
Design Systems
Frontend Dev
My Responsibilities
Working closely with the founder and key stakeholders, I designed the app MVP and subsequent re-launched version. To accomplish this, we dove into the psychology of sports betting and extracted key findings across multiple sports books, betting apps, and Edge Sports’ initial proof-of-concept Discord channel.
Project Impact
The initial app launched and grew to over 4,000 monthly recurring users. Along the way, features were added to improve the user experience and increase session time, including Player Trends and Hot Streaks. In Spring 2025, I designed a complete app re-launch introducing Moments - a more digestible way to scan recommended bets. The re-launch will hit the App Store in late Summer 2025.
Research
The app founder developed a series of AI algorithms across five major sports (NBA, NFL, MLB, NCAAF, NCAAB) to recommend low-risk, high-probability sports picks with 65+ accuracy and a net-positive ROI.
Competitive benchmarking was conducted across major sports-betting apps to identify common features such as the UI to display upcoming matches and betting odds. Collaboration with Edge Sport’s founder led us to the introduction of “Moments” - key highlights used within the app and curated for specific bet types like pre-game bets, live bets, player props, and trends.
Design
The creative direction relied on a constant feedback loop between users, co-founders, and other design experts who advised the project. For the “Moments” update, EdgeSports hired a new CTO to spearhead the new app’s functionalities. With its growing fanbase, Edge Sports was able to partner with other companies in the sports betting industry, accessing knowledge and guidance from experts in app gamification and sports betting psychology. An initial basic prototype was presented to me, as well as a reworked color palette that I evolved into a new design system that accommodated all key components within the app.
Collection 1) Samples of the initial wireframe for the relaunched “Moments” update.
Collection 2) Samples of the finalized high-fidelity designs. Featured are the Pre-Game Moments, Trend Moments, and Live Moments.
I took the initial prototype and new color palette and designed a refreshed interface with Moments at the core of each main page. With the consistent design theme across the app’s array of Moment types, an easily recognizable pattern formed for users to absorb, process, and make key betting decisions based on the app’s AI-curated sports picks.
Summary
I was able to explore user research deeply in this project by diving into the psychology of sports betting, gamification, and user engagement patterns. The app has evolved drastically since its initial launch and its founders are constantly establishing connections within the industry that will give the platform resources to carry and accelerate its rising audience. With the Summer 2025 “Moments” update approaching closely, along with the expansion to even more major sports and AI tools available, Edge Sports is in an exciting and highly-anticipated stage of growth and development.
Let’s Work Together
Ready to bring your next project to life? I'd love to hear about your ideas and discuss how we can collaborate to create exceptional user experiences for your audience.
Contact Information
dylan.woopig@gmail.com
Location
Denver, CO
Response Time
Within 48 hours
Connect with me on:
Built in Figma Sites
Connect with me on:
Home
Portfolio
Back to Case Studies
AI-Powered Sports Betting Assistant
Sports betting assistant that recommends high-likelihood picks to increase user winnings.
UI Design
UX Research
Design Systems
Generative UI
My Responsibilities
Working closely with the founder and key stakeholders, I designed the app MVP and subsequent re-launched version. To accomplish this, we dove into the psychology of sports betting and extracted key findings across multiple sports books, betting apps, and Edge Sports’ initial proof-of-concept Discord channel.
Project Impact
The Inventory Management System gave AMS a tool that replaced their outdated Excel tracking spreadsheet. By providing a dedicated interface to manage EKG device inventory and view scheduling, their team reclaimed valuable time and was equipped with expanded functionality.
Research
The app founder developed a series of AI algorithms across five major sports (NBA, NFL, MLB, NCAAF, NCAAB) to recommend low-risk, high-probability sports picks with 65+ accuracy and a net-positive ROI.
Competitive benchmarking was conducted across major sports-betting apps to identify common features such as the UI to display upcoming matches and betting odds. Collaboration with Edge Sport’s founder led us to the introduction of “Moments” - key highlights used within the app and curated for specific bet types like pre-game bets, live bets, player props, and trends.
Design
Key features were identified to deliver a unique yet value-driven experience. It was important for the app to stay true to its goal of providing users high-level picks but to also provide a sense of community and interaction within the app and between users.
Comments sections on all active games were integrated to give users the ability to express their opinions and reactions to big plays.
Mini games were added to live NFL game feeds to increase engagement and session time, as well as evolve the app to be more than just a hub for information.
Collection 1) Samples of the initial wireframe for the relaunched “Moments” update.
Collection 2) Samples of the finalized high-fidelity designs. Featured are the Pre-Game Moments, Trend Moments, and Live Moments.
Key features were identified to deliver a unique yet value-driven experience. It was important for the app to stay true to its goal of providing users high-level picks but to also provide a sense of community and interaction within the app and between users.
Comments sections on all active games were integrated to give users the ability to express their opinions and reactions to big plays.
Mini games were added to live NFL game feeds to increase engagement and session time, as well as evolve the app to be more than just a hub for information.
Summary
I was able to explore user research deeply in this project by diving into the psychology of sports betting, gamification, and user engagement patterns. The app has evolved drastically since its initial launch and its founders are constantly establishing connections within the industry that will give the platform resources to carry and accelerate its rising audience. With the Summer 2025 “Moments” update approaching closely, along with the expansion to even more major sports and AI tools available, Edge Sports is in an exciting and highly-anticipated stage of growth and development.
Let’s Work Together
Ready to bring your next project to life? I'd love to hear about your ideas and discuss how we can collaborate to create exceptional user experiences for your audience.
Contact Information
dylan.woopig@gmail.com
Location
Denver, CO
Response Time
Within 48 hours
Connect with me on:
Built in Figma Sites
Connect with me on: